At a cocktail-fueled meet and greet at SXSW, we met with New York Times
editors Jill Abramson and Clifford Levy to discuss the news
organization's 2014 lineup of services, including a new enterprise
dubbed NYT Now.
Created as an iPhone (and iPod touch)-only application, NYT Now is the
company's latest subscription-based product. On the surface, it appears
to be simply a "lite" version of the paper's daily content, but The Times
is reassigning nearly a dozen editors to Now full time to curate
internal content as well as articles from third-party news orgs, such as
Engadget. Now is not without its challenges, though. Full access will
run you $8 per month, which, while a far cry from the $45 you'll fork
over for a full digital subscription with Times Premier, is still a
significant amount. You'll be able to download the app on April 2nd,
with free access to headlines, summaries and 10 articles each month. The
$8 fee (billed every four weeks) will enable full access to any article
that appears in the NYT Now app.