November 27, 2010

Study shows Facebook ‘likes’ don’t correlate to buzz for brands

Study shows Facebook ‘likes’ don’t correlate to buzz for brands: "

Facebook continues to become one of the most important platforms for brands to engage. The Next Web published a list of the top 25 most ‘liked’ brands on Facebook. Do more Facebook ‘likes’ mean increased chatter for brands online? We used Social Radar to run analysis on Web chatter around each of these brands in 2010. Compare the lists below.

Most Liked Brands on Facebook

Interestingly, there seems to be little correlation between which brands have the most Facebook ‘likes’ and which brands are being talked about most online.

The chart below contains the brands ranked in order of most Facebook ‘likes’, with bars representing online chatter.

Most Liked Brands on Facebook

"

3 Thanksgiving Videos

3 Thanksgiving Videos: "

Thanksgiving Emotion, Laughs and Deals

Each Thanksgiving I look for a variety of content that covers the thanks-giving emotion of the U.S. holiday, the commercial angle and some levity. This year I found three videos worth sharing.

Soldier’s Shoutouts

We all have a soft spot in our hearts for our men and women serving in uniform to defend our nation (no matter your country). Here’s a short video of soldiers giving their loved ones a shoutout back home.



Thanksgiving Fun Facts

If you like cheesy humor, this video is for you. Chad and Angie share their favorite aspects of Thanksgiving and some meaningless, but fun Thanksgiving trivia.



Black Friday Deals

I searched and viewed several videos on Black Friday. The video I chose to share with you is a short video from Amazon promoting their Black Friday and Cyber Monday deals. It’s short and to the point. Compared to some of the long informercials I found, this one gets the job done in under 2 minutes.



If you’re in the U.S. whatever your Thanksgiving tradition is, I wish you and your family a healthy and happy one! My wish is that all nations adopt an attitude of thanksgiving every day of the year!

"

You've Just Launched a New Website. Now What?

You've Just Launched a New Website. Now What?: "

Launching a website is a big undertaking. From planning to execution, you’re normally going through weeks or more often months of work, not to mention a significant financial investment. When it’s all said and done, launching your site can (and should be) an exciting milestone. But, it’s no time to rest -- it’s really only the beginning. Once the dust has settled, here are some points to consider moving forward.

SEO

Ideally there was some thought put into the keywords you wanted to target when writing or reviewing your content for the new site. If not, it’s not too late. To start, review your page titles, URLs, headers and content to ensure they align with your targeted keywords. You may also want to revisit these after your site has been live and you’ve reviewed your analytics. (Be sure 301s are redirecting any URL changes to avoid breaking any indexed pages.)

Also consider inbound links. If you sponsor a local group or work closely to provide services with another business, link to these groups and ask them to do the same. As the "currency of the web," these inbound links will pay significant dividends over time.

Social

Integrating your social media accounts has become commonplace, but do you have a gameplan for how you’re going to use these accounts to engage your customers and attract new ones? If not, consider digging deeper and taking your social efforts to the next level. Whether it’s a strategic long-term campaign or just a day-to-day plan to manage the account, don’t underestimate the importance of understanding and managing your social accounts and interacting with your social connections.

Blogging

As with social integration, blogs are a component of almost every new site we build. But, having the tools doesn’t make you a carpenter. If you don’t have a plan for your blog and haven’t discussed or identified responsibilities, you should do that now! A stale blog is worse than no blog at all. Also, look for ways to expand your blogs reach -- this may be a guest post on another blog, a campaign to drive new RSS subscriptions or just a “cornerstone post' that will help to anchor your site as a place for high-quality information.

Email marketing

Email marketing is consistently lauded as one of the most effective channels of online communication in regards to return on investment. Start building an opt-in list by gathering addresses through your site and have (or create) a plan that rewards these visitors for trusting you with their email address. This may be a monthly recap of company news, a weekly product special/discount or a timely update of industry news with your embedded expert analysis. Whatever form it takes -- don’t overlook this channel in your online marketing plans.

Adwords

Google didn’t become an internet giant by chance -- they created an effective way for businesses to target potential customers online and their ever-growing size is largely a result of the success of that product. Although it’s not a silver bullet for all of your client acquisition goals, it’s a viable option for many businesses. If it seems daunting or becomes more than you want to manage, consider working with an experienced partner that can help you capitalize on your investment.

Mobile

The evolution to the mobile web isn’t coming -- it’s here. If a mobile site wasn’t part of your original plan, consider addressing it now. Whether that’s an app, a mobile-friendly site or possibly both, have this conversation with your web team and explore the possibilities. Your customers are looking for your information when and how they want it and providing it is often easier than you may imagine. A mobile presence is also a great way to separate your business from your competition.

Bringing the Offline 'On' to Build Out Your Content

Look for existing marketing assets around your business that perhaps didn’t “make the cut” during your first pass at content. For example, that stack of articles you wrote a few years back or the presentation you gave at the University last year. Updating and re-purposing this information is often one of the most overlooked ways to generate helpful, targeted content for your site.

Also, on a related note, remind yourself or your team that you’ve been creating content and getting in front of customers since well before your new site launched. Investing in your site and the channels above is often not taking on additional responsibilities but transitioning or reallocating where you should now be investing your time.

Analytics

analytics


Having Google Analytics or another statistics program installed on your new site is a no-brainer. At a minimum, you’ll start (or hopefully continue) to accumulate valuable data that you can use to drive or validate your efforts moving forward. Refining these measurements and reviewing them on a regular basis is something you should strongly consider.

Here are some areas to address when getting started:


  • Set-up specific goals and track key actions that relate to the business decisions you outlined while your site was being designed.

  • Review what sources are generating traffic: search, referring sites, social media?

  • Are visitors venturing deep into your site or rarely navigating past the front page?

  • Are you advertising online and specifically tracking the traffic from those sources? If so, what is your conversion rate and acquisition cost?

  • What keywords are attracting visitors? More importantly, which aren’t and how can you address that? Would separating out your product page and writing more targeted information help you to rank higher for a particular term?

  • Are your inbound efforts paying dividends? Beyond comments and page-views, how are your blog posts ranking for particular search queries?

  • Are your pages and posts being indexed properly?

Viewing the Forest Through the Trees

If you can’t easily explain how your online marketing efforts align with your business goals and how they all work together, take the time and make the commitment to craft that plan sooner than later. At least to start, this doesn’t need to be a 20+ page document with company-wide sign-off. Start with the basics and build it out over time. Address where you are and where you want to be, and then outline the steps you need to get from point A to point B. If this isn’t your forté, consider working with a group that can help you work through these things. The fact is, the online landscape is vast, but it’s certainly not unnavigable. Clearly identify your goals, objectives and budget moving forward, and then get the ball rolling. I think you’ll find that once a direction is set and the obstacles have been removed, the momentum can be staggering.


November 23, 2010

How To Video Blog Your Way To Success

How To Video Blog Your Way To Success: "

Video is in your bedroom, living room, car, office, on your laptop and even on your phone. Text blogging has been around since the 1990′s but video blogging has emerged over the last few years because of the increased speed and availability of broadband both fixed and mobile.How To Video Blog Your Way To Success


The growth of YouTube and its competitors is very closely linked to a Web that can now transmit and deliver high definition video globally. Video traffic is expected to increase by 700% through to 2014 and will consume over 90% of all internet traffic according to Cisco as reported in Informitv.com


Clever and innovative marketers have realized its potential are using it in creative ways to spread their brand and message and position themselves as experts. A lot of people have trouble putting pen to paper but have great personalities that come to life when they get in front of a camera and in 2 minutes or 20 minutes can talk about their topic with passion that shines through.


Here are 3 video bloggers that may give you some inspiration to try video blogging or use video more in your blog and they are all very different in how they approach it, but you cannot deny that they are themselves, are very successful and have global reach.


1. Real Estate Video Blog (starring Ian Watt)


Ian Watt is internationally recognized as one of the leaders in real estate marketing and ranked in the top 1% of 9,800 members in the Real Estate Board of Greater Vancouver.


What sets Ian apart from the other realtors? In 2007, Ian Watt decided to change his business to 100% online. No longer will you see his “Successfully Sold” flyers in the bottom of the mailroom recycling bins. His real estate junk mail days ended years ago! As the number one realtor marketing Vancouver’s condominiums 100% online, Ian Watt has assembled a digital marketing plan that includes tools such as websites, video blogs, social media, which are watched and imitated around the world. You may find his style a bit over the top but you cannot deny he is real and authentic.



2. Technology Video Blog (starring Robert Scoble and Interviewees)


Robert Scoble (born January 18, 1965) is an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technical evangelist at Microsoft. He currently works for Rackspace and the Rackspace sponsored community site Building 43. He previously worked for Fast Company as a video blogger. He is also the co-author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers with Shel Israel.


Roberts video blogs are more interviews than him presenting but what you get to see are a broad range of interesting people about anything tech especially social media.


Click here to view the embedded video.


3. Fashion Video Blogger (Starring Bryan Boy and Fashion Models)


Bryanboy is the pen name of Bryan Grey-Yambao, a Filipino fashion blogger. A former web developer, he started blogging at age 17 from his parents’ Manila home. His eponymous blog, which attracts 5,000 visitors per day, won the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog. The New York Post named him one of the nine hottest internet celebrities, and news.com.au has called him “one of Fashion 2.0’s biggest superstars” and a “phenomenom in the fashion blogosphere”. His blog, called “hysterically camp” by the Sydney Morning Herald, is known for its “witty and often bitchy commentary.


Click here to view the embedded video.


Video blogging can be done for a wide range of subjects and industries and it is really up to your imagination. Video blogging can be as easy as recording on your webcam and directly loading up to YouTube or it can be a high definition Flip Cam that records and then plugs straight into your USB.


One thing to keep in mind is that internet video to television display will grow by 3,800% by 2014 and if you want to be part of online videos growth it is time to start participating now and practice your camera craft and start video blogging.


Image by philroeder




"

Path Social Network First Impressions

Path Social Network First Impressions: "

The new social network Path launched this past Monday. It's designed to be exclusive, allowing only your closest friends to be involved. The Ignite team had a few days to use it and here are our first impressions.


Have you used Path? Share your thoughts in the comments section below.

"

How to Determine Which Social Media Site is Right for Your Business

How to Determine Which Social Media Site is Right for Your Business: "

Not every social media site is right for every business. Your customers and potential customers may not all be using Twitter or Facebook. With a limited amount of time to spend on social media, how do you know where to spend your time?


3 Steps to Get Started


1. The first thing you need to know going in is that social media marketing takes time. While you'd like to just dip your toe in the water, you really need to jump in waist-deep to have a chance of seeing a return on your investment in social media.


2. The next thing you need to do is to identify your social media goals. A lot of tools or consultants will focus on growing or measuring your social media reach, which is important (see below) but not your primary goal. At the end of the day, you care about more business, right? Then you want to tie your social media efforts with actual sales. Make sure you have closed loop website analytics in place to help you track the traffic, leads, and of course, sales that come from social media so that you can evaluate the results.


3. Get started now! That means setting up social media accounts, producing some interesting content and calls-to-action, tapping into conversations in your industry, and engaging.


How to Determine Which Social Media Site is Right for You


Each business will have different results with social media sites. You want to try out a site for yourself before drawing any conclusions about whether or not to keep it as part of your ongoing marketing strategy. Here are the 4 metrics you need to determine where to spend your social media efforts.


Traffic from Social Media Sites


Social Media Visits


Your website analytics - be they HubSpot's marketing analytics or another tool - should tell you how much traffic you get from social media sites and which sites are driving the most eyeballs to your website. This is a measure of overall awareness that you're gaining by participating in social media. In this example, Twitter and Facebook are by far the highest traffic generators.


Leads & Visitor-to-Lead Conversion %


Social Media Leads


You don't just care about eyeballs - you care about if those visitors turn into leads. Be sure to measure the top lead generating sites. In this example, Facebook is by far the highest lead generator. You also want to monitor the conversion rate from visitor to lead. While Twitter and LinkedIn draw a similar number of leads, LinkedIn traffic converts at almost double the rate.


Customers & Lead-to-Customer Conversion %


Social Media Customers


Even more important than leads are actual customers. In this example, LinkedIn comes through with the highest lead-to-customer conversion rate and the highest number of overall customers. So, while LinkedIn lagged in overall traffic and leads, it had the highest overall yield and impact on the business.


Reach


Social Media Reach


Your core goals will always be to drive more leads and customers through your website, but don't forget about the value of social media in expanding the reach of your content to new audiences. By sharing your content with your Twitter followers or Facebook fans, you may enlist your network to further share your content to their own network. So in addition to the previous metrics, you want to measure the growth of your reach on each channel. Which provides you with the greatest and most engaged audience? In order to measure this, you need to track the number of followers on each site as well as engagement metrics, which some social media sites provide, like Facebook with their Facebook Insights.


Drawing Conclusions


In this example, we've given social media a solid effort for a full year. LinkedIn, Facebook, and Twitter have each delivered a significant number of customers. Overall, LinkedIn provided the greatest yield from visitor to customer. Facebook is also a top lead generator but closed into a customer at a lower rate, so I'll want to look into the quality of those leads and why they're not becoming customers. Finally, sites like StumbleUpon were a bit of a flop - delivering lots of visitors but only 4 leads over the whole year and 0 customers. Twitter provides the greatest reach of all the sites and a lot of traffic and awareness.


Now go and find out which social media sites are most effective for your business!



Try HubSpot For Free!


Try HubSpot For Free!


November 22, 2010

8 Experts Break Down the Pros and Cons of Coding With PHP

8 Experts Break Down the Pros and Cons of Coding With PHP: "


The Web Development Series is supported by Rackspace, the better way to do hosting. Learn more about Rackspace’s hosting solutions here.

PHP ElephpantWe’ve been asking a panel of experts for advice and insights about PHP over the past several weeks.

In recent posts, our “PHP masters” gave helpful hints for beginners as well as some pointers for intermediate and advanced coders. For the last post in this series, we’ve turned to the same experts with some more general questions: What makes PHP a good language? What are some of PHP’s drawbacks? And what are the best apps or cleverest hacks you’ve seen made with and/or for PHP?

Here are their answers; we’d also love to get your thoughts in the comments. In your opinion, what are PHP’s biggest strengths and limitations?


1. Elizabeth Naramore: Spaghetti Coding


Naramore is a SourceForge employee and founded PHPWomen.org.

She told us in an e-mail, “One of PHP’s biggest strengths is also one of its limitations. PHP is very flexible in general; there are no less than 30 ways to accomplish the same task. (For example, I don’t think it’s possible to actually count the number of PHP frameworks out there.)

“While this is great for those of us who like to do things our own way, it makes it very difficult for other people to pick up where you left off, and makes debugging and refactoring a nightmare. The result can be hacks on hacks and a whole lot of crappy, spaghetti code… if code standards are not consistent and best practices aren’t followed.”

When it comes to PHP done right, Naramore says she’s a big fan of Sebastian Bergmann’s testing framework, PHPUnit, which was written in and for PHP.


2. Keith Casey: Security


Casey founded a software shop and does a lot of work in the unconference circuit.

He says PHP’s biggest strength is its ubiquity and relative ease. “Since it can be used for just about anything, it runs on every current operating system. Drupal, WordPress, Joomla, etc. benefit from this and feed it further.”

However, this ease of use is both a blessing and a curse, from Casey’s point of view. “PHP’s biggest weakness is that it may be too easy to learn. There were — and still are — some horribly insecure PHP applications out there. Lots of non-developers picked it up and didn’t know to consider security. It’s created the perception that PHP itself is insecure when the problem was within the projects.”

As far as the best apps created with PHP, Casey is not alone among our panelists in pointing to Facebook. “They’ve taken PHP to a scale beyond what most people ever considered possible. And better, as they’ve hit problems with caching, operations, deployment, etc., they’ve solved them and shared much of it back with the community. HipHop is just the most visible project.”


3. Lorna Jane Mitchell: Low Barrier to Entry


“Lornajane,” as Mitchell is more commonly known online, is a PHP consultant, developer, writer and speaker.

Like Casey, Mitchell says the language’s greatest strength and weakness are one and the same: “Anyone can program PHP.

“The low entry barrier means that there is a lot of bad PHP in the world. But bad PHP that works is useful, even if it isn’t pretty. Personally, I think if you can solve your problems with PHP, then you should get on and do it, even if it isn’t perfect.”

Mitchell recommends Joind.in as a good example of what can be done with PHP (she notes it’s an open-source project, as well). She also points to phpMyAdmin, a PHP-built app that handles the administration of one or more MySQL servers over the web.


4. Chris Cornutt: Flexible But “Scatter-Brained”


Cornutt runs PHPDeveloper.org and Joind.in and has been using PHP since 1998.

Cornutt’s thoughts echo Naramore’s; again, PHP’s flexibility is both a pro and a con, in his opinion.

He says the language’s adaptability “makes it simple to just get in there and get what you want done without having to worry about setting a lot of resources ahead of time. Anyone from a junior developer all the way out to the most senior level guy can tell you that having the language ‘just work’ and be able to bend the rules when needed is essential to PHP development.

“Unfortunately, this is also one of its biggest limitations. PHP, while a great language for web development, still has a bit of a scatter-brained mind. The development that’s been done over the years suffers some from the ‘wouldn’t it be cool if…’ mentality.

“While this can lead to some really cool stuff and some amazing things the language can do, it can also make it more difficult in the long run to maintain. That’s half of what PHP development is, really — finding the best way to adopt best practices in development despite how things were implemented in the language.”

Cornutt also recognizes Joind.in as a good example of a PHP app. “It’s based on a pretty simple LAMP platform, but it does some good things with external web services integration.”


5. Abraham Williams: Copy-Paste Hacking


Williams is a developer and self-styled “hacker advocate.”

Williams, like his fellow experts, admits that PHP “has a short route to minimum viable product.” He also says that the readily available resources online can be great and terrible at the same time.

“There is a huge amount of code laying around on the Internet ready to copy and paste to hack together. On the flip side, the low barrier of entry results in a lot of crappy code that you really don’t want running on your server.”

He also says one of his favorite PHP apps is the open-source microblogging platform StatusNet. (http://status.net/).


6. Demian Turner: Elegant OOP


Turner has been working with web and open source projects since 1996. He runs PHPKitchen.com and was a recent Seedcamp finalist.

While many of our panelists have said that PHP’s low barrier to entry is a drawback, Turner takes a different approach. He says that “aspects of PHP are easier to learn than comparable aspects in other languages,” which can lead to “horrendous code” from newer developers.

However, he sees PHP as an excellent tool for disciplined developers. “It stays close to its C roots while removing some of the unnecessary pain points like memory management, pointers and the compile cycle. The OOP implementation is simple, elegant and easier to read than its peers. The Java mantra of “complexity at any cost” is nowhere to be found; concise method names are used throughout. Libraries and extensions exist for pretty much every technology on the planet, and hacking activity and community participation are most likely the highest of any programming language.”

Still, he notes that PHP has its fair share of limitations. Turner says devs have “too much choice when it comes to selecting a library or framework to work with, and the information available is often biased and unreliable (posted by teenagers) so a lot of time can be wasted searching for quality.”

He continued, “The core development team is somewhat hysterical and not professional at times, which has resulted in backwards compatibility being broken often, and in unacceptable ways, and our current namespace implementation.”

And finally (and notably), “There currently isn’t any decent IDE for PHP, not something comparable to what’s available for Java… A new candidate that seems promising and is non-free is PHPstorm, so far I’ve found it a relief to use compared to Netbeans. Eclipse, on the Mac at least, I don’t think is even in the race.”

For an example of good PHP, Turner points to PHPDoc, which he says is “probably better than most PHP that gets written today.”


7. Stuart Herbert: Documentation


Herbert has been coding PHP since 1999; he’s been writing about PHP for several years and has contributed greatly to Gentoo Linux.

He says PHP’s greatest strength is “the fantastic documentation available at PHP.net for free. With certain other languages, you need to go out and buy the docs as books, but not with PHP.”

However, he said, the language “lacks a credible equivalent to Perl’s CPAN [Comprehensive Perl Archive Network] component library. The closest we have is either PEAR or PHP-Classes.org. Both are useful, but neither comes close to the leg-up that CPAN has given Perl programmers for years now.”

And as far as great PHP web applications are concerned, he says, “The best app has to be Facebook. Unlike Twitter, there have been few scaling issues that have affected users. It just works, a bit like PHP itself.”


8. Maggie Nelson: Community and Perception


Nelson is a PHP developer currently employed by Flickr.

She says, “The great strength of PHP is not that it is easy, but why it is so. The best part about PHP is the healthy (friendly, active, productive) PHP community. If you’re just starting with PHP, you immediately have… well-maintained and easy-to-access documentation of the language through docs on php.net.”

Nelson also says the PHP community is full of “great people who are always willing to explain and help understand. Just check out the #phpc (which stands for ‘PHP community’) channel on irc.freenode.net. Even though this channel explicitly claims not to be a help channel, you will always be pointed in the right direction for whatever PHP-related problem you’re facing.” She points to PHP Planet as a great resource for and from PHP community members.

And when it comes to the language’s drawbacks, Nelson thinks it’s mostly a matter of perspective.

“These days, PHP’s biggest limitation seems to be how it’s perceived among developers. Over the years, PHP has lacked features that other languages offered out of the box. In a way, PHP is a language that’s easy to complain about. There’s the now popular complaint about the choice of the namespace separator as well as the classic annoyance with the inconsistent order of parameters in built-in functions.

“These are small things, but things that developers seem to enjoy making fun of. In reality, many of the original complaints about the language have been addressed, mitigated or outright fixed. For example, PHP now features way nicer OOP support and the wonderful Standard Public Library.”

And for those who complain about PHP’s limitations, Nelson concludes pithily, “PHP is open source for a reason — stop QQ’ing, get involved and fix it!”

Nelson’s favorite PHP-built web apps include Flickr (naturally), Wikipedia (which runs on MediaWiki, which is written in PHP) and Threadless, the now-legendary, culturally iconic online T-shirt-monger.


Series supported by Rackspace
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The Web Development Series is supported by Rackspace, the better way to do hosting. No more worrying about web hosting uptime. No more spending your time, energy and resources trying to stay on top of things like patching, updating, monitoring, backing up data and the like. Learn why.


More Dev & Design Resources from Mashable:


- 11 Trends in Web Logo Design: The Good, the Bad and the Overused
- Essential Web Design Advice From a Wireframing Master [INTERVIEW]
- 10 Beginner Tips from PHP Masters
- 10 Intermediate and Advanced Tips from PHP Masters
- 4 Game-Changing Trends in Web App Design


Reviews: Drupal, Eclipse, Facebook, Flickr, Gentoo Linux, Internet, Joomla, MediaWiki, PHP, Perl, Threadless, Wikipedia, WordPress

More About: cons of php, List, Lists, php, php hacks, programming, pros of php, tips, Web Development, web development series

For more Dev & Design coverage:



"

Everybody’s Doing It: How Social Media is Being Used for Business

Everybody’s Doing It: How Social Media is Being Used for Business: "

Is it a fad? Is it a scam? Is it here today, gone tomorrow?


Social media and marketing experts have had a wide range of opinions on the future of social media for a long time. Many said it would be gone by the end of 2010 (I even recall an article in 2007 that predicted the demise of social media as a marketing tool by 2008). Just about everyone who predicted that social media would die are either silent or admitting the error of their ways.



Our friends at Flowtown put together this excellent infographic that puts it all into perspective for us. Still have doubts? Don’t.


Click to enlarge.


Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010

Flowtown – Social Media Marketing Application

This Week in Social Media: The News You Need to Know

This Week in Social Media: The News You Need to Know: "

social media researchAre you struggling to keep up with what’s happening in social media? We’re happy to introduce a new weekly column where we review the hot social media news items of the week.


To help you keep up-to-date with social media news, here are some of the links that caught our attention this week.


Click through the links to get the full story and then be sure to come back and share your comments below.


This Week In Social Media


Facebook Announces New Integrated Messaging Platform: Facebook announced a new function that will integrate email, chat and SMS messages into a single new solution that will roll out in the near future. You can request an invitation here. What’s your take on this so far?


the new facebook message

Facebook announced a new message system this week.


Facebook Credits Arrive in UK Retail Stores. This holiday season both American and British consumers will be able to buy “Facebook Credits” for use in Facebook games and beyond. How Christmas sales of Facebook Credits impact the business of social media gaming? Share your thoughts below.


facebook credits

Facebook Credits can be used on Facebook games.


Bit.ly Introduces New “Bundle” Feature: You can now create one short link for groups of links and still benefit from bit.ly’s tracking statistics. This is a great way to share a group of links like this essential reads on Facebook marketing. What other ideas do you have for using bit.ly bundles?


On bit.ly you can now create one short link to a group of links.



Here are a three new social media services worth a look:


Google Hotpot: A Recommendation Engine. Google released its new recommendation service for Google Places before other location-based services launch similar tools.


Path.com: The Personal Network for 50 of Less Friends. This new social platform comes from industry heavy hitters and limits your network to groups of 50 people.


Blurts: Voice-Tagging Made Easy. Check out this new service to add a 30 second audio tag to your photos, tweets, emails and social posts.


What social media news caught your interest? What do you think about these announcements? Please share your comments below.

"

7 Keyword Suggest Tools Beyond Google

7 Keyword Suggest Tools Beyond Google: "

We all know about the value that you can find while performing keyword research using the Google Suggest feature for regular search as well as images, videos, and more.


Google Keyword Suggest


But let’s look beyond Google for a moment – other sites are incorporating the suggestion feature in their search box as well. Here are just a few of them, as well as some examples of the variety in keyword ideas in comparison to the ones Google suggests as pictured above.


Bing


Bing Keyword Suggest


Looking to get your site optimized for Bing? Why not start with seeing what keywords are popular with Bing as opposed to Google?


Yahoo


Yahoo Keyword Suggest


Although Bing and Yahoo are merged, what people type into one vs. the other is quite different, as is shown by the results of this search vs. the one in Bing pictured earlier.


Blekko


Blekko Keyword Suggest


Blekko, the new search engine slash SEO tool offers unique suggestions including their slashtags.


Topsy


Topsy Keyword Suggest


Topsy is a social media search engine which looks at the latest links and photos shared on Twitter about particular topics.


Wefollow


Wefollow Keyword Suggest


Wefollow is a Twitter directory that allows Twitter users to list themselves under particular keywords. You can see what people consider themselves experts in in relation to your keyword.


Delicious


Delicious Keyword Suggest


Want to see what is most searched when it comes to social bookmarking? Delicious offers suggestions in their search box when looking for bookmarks.


YouTube


YouTube Keyword Suggest


The suggestions offered by YouTube are the same as the ones suggested by Google Video – the only difference is that on Google you will get results from lots of video networks, whereas YouTube results will stick with YouTube videos.


Your Favorite Non-Google Suggest Tool


Do you use another search engine for the web or social media that offers suggested searches while you type? Please share your favorites in the comments!


Check out the SEO Tools guide at Search Engine Journal.

7 Keyword Suggest Tools Beyond Google