Would you buy a pair of kicks from a Google Hangout? Nike certainly hopes so. The company has teamed up with Asos to host the
first shoppable Google Hangout
tomorrow at 9am ET. The video celebrates 27 years of Nike's Air Max
trainer, and will appear on both brand's Google+ news feeds as well as
over 2 million other sites as an expandable ad (something brands have
been able to do since December). Sneakerheads can shop while they watch,
and make purchases directly from the promotion. We're just hoping that
one of the things up for sale is a pair of Nike's
limited-edition Air Max 1s.